Fearless: The word of 2025
Inspired by Jozefien Ryckx, I’ve chosen a word to guide me through the coming year.
For 2025, I’ve chosen a powerful word: fearless.
Why fearless?
Behind the scenes, we’re working hard on the development of a new product that marks the next step in our circular ambitions — with the aim of creating the most sustainable and circular carpet possible.
This is no easy task. It requires finding the right partners and materials, as well as building a viable collection that fits seamlessly within our existing product range.
This process brings a great deal of uncertainty, which at times makes me question my choices. Am I deliberately choosing the harder path? I could make things easier by launching a new collection without focusing on local production or recycled materials.
Still, I choose to take the road less traveled.
That’s why 2025, for me, will be about being fearless. There will be moments of doubt, but I always feel that strong gut instinct that reminds me why I started this journey in the first place: to make a difference and to show that innovation in the carpet industry may be challenging, but it’s absolutely possible!
1. Fearlessly pioneering.
Pushing boundaries and continuing to seek out solutions — even when it feels like we’ve hit a dead end.
2. Fearlessly sharing.
During a recent conversation with researchers about the circular transition, I realized I knew more than I thought. It inspired me to step out of my comfort zone and share our journey — including the obstacles we encounter along the way. Admittedly, I find this quite daunting!
3. Fearlessly connecting.
In 2025, I want to continue strengthening our current collaborations and initiate new partnerships with people and companies who share our mission and believe in a “yes we can” mindset. I’m genuinely curious to discover which inspiring individuals and businesses will cross my path this year.
4. Fearlessly setting goals.
Refining those infamous OKRs and keeping them neatly organized in Notion (thanks, @kitteng), with close follow-up — both for myself and for the team. I also want to take on personal challenges, like running a half marathon, to push my own boundaries beyond the professional.
What’s your word for 2025?
Curious about our circular story with no end (pun intended)?
From now on, I’ll take you along every other Tuesday as we explore a new chapter in our journey. Missed one? Check us out on Instagram, LinkedIn, or read the latest blog post here.
Follow along and discover how we’re building a beautiful and circular carpet — together!
